Melleefresh has been an avant-garde artist and producer in the Canadian arts scene for nearly 30 years. She is currently the President of Play Records (US/UK). Her earliest forays into the music industry were live performances at Toronto's Bubbalicious Lounge in the early 1990s, producing and collaborating on a rowdy melange of ribald and re-arranged classics under the name Melleny Melody. Playfulness is the common theme in all of Melleefresh's work. In 1995, she founded two record labels: Gay Records, devoted to kitschy and cartoon-like music, and most notably, EDM & House Music label Play Records.